Ad trafficking is a process of creating and setting up an ad campaign in the most efficient manner possible. An ad trafficker is a person-in-charge of successfully running an ad campaign, typically with the help of an ad server.

To conduct the process of ad trafficking, several important factors are considered – including segmentation and targeting options, placement of the creatives, campaign dates, impression volumes, campaign report access, etc.

Dropout’s Ad-Ops team are experts in setting up the campaign according to the media plan. They monitor the campaign and optimize it based on the performance. They have hands-on experience in multiple Ad platforms such as Atlas, DoubleClick, Adwords, etc., and also in Demand Side Platforms to run ads programmatically.

Our Experts have mastered in setting up Rich media Ads such as Instream, floating banners, Expanding Banners, Interstitial, Push-Down, Video, VPAID ads as well.